Canada Goose Steps Up U.S. Sales Strategy Company Hires Paul Silvertown as Vice President of Sales
Canada Goose Steps Up U.S. Sales Strategy Company Hires Paul Silvertown as Vice President of Sales
TORONTO (PRWEB) August 3, 2006
Canada Goose, a premium outerwear brand that blends authenticity, technology and comfort, is pleased to announce U.S. sales expansion plans commencing with the hiring of Paul Silvertown. The company plans to build on its existing multi-national success and establish new marketplaces.
“Paul has a successful track record of growing Canadian brands in the U.S., so having him join the Canada Goose team is a great step in our continued global expansion,” says Dani Reiss, CEO of Canada Goose. Reiss adds, “The Canada Goose line of outerwear features functional, high-quality outerwear that is worn on expeditions in the Tundra and on the streets of Stockholm, Milan, London, New York and Toronto. We were recently recognized as one of the fastest growing companies in Canada and know that Paul can help take us to the next level.”
Silvertown, whose background includes developing sales and brand marketing strategies, will be spearheading the Outdoor, Lifestyle and Tactical divisions for Canada Goose’s sales force for Men’s Women’s and Children’s apparel and accessories. His major objectives are to expand tradeshow presence and establish new relationships with top-tier retailers, distributors and brand representatives.
“I’m excited to join Canada Goose, a company that has achieved success by creating superior products that are both functional and cool,” says Silvertown. “The U.S. is a key marketplace for us and I look forward to sharing this authentic brand with retailers and consumers.”
Prior to joining Canada Goose, Silvertown co-owned Pegasus Shirt Company in Canada, and, more recently, headed up American sales for Canadian-based The Incredible Clothing Company.
About Canada Goose:
For more than 50 years, Canada Goose has manufactured innovative, high-quality outerwear for severe climates and city streets. The family-owned and operated business has built its reputation on the core values of product quality, authenticity and technical innovation.
All Canada Goose products are field-tested by people who live and work in extreme climates and are being used by government agencies—including scientists at South Pole research facilities—and production crews shooting major movies and television commercials. Canada Goose has been a favorite on expeditions and involved in the film industry for decades and in recent years, the outerwear has been featured on-camera.
The premium outerwear brand is sold worldwide in such prominent and diverse retail establishments as such as Selfridges in London, Colette in Paris, Jades in Dusseldorf, Paragon in New York City and The Tannery in Boston. Canada Goose products—down-filled parkas, jackets, vests, coveralls and pants—have long been the outerwear of choice for individuals who consider comfort, warmth and functionality as a matter of survival. To view a complete listing of retailers and Canada Goose product catalog, please visit http://www.canada-goose.com.
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